Why your users are running away?

The everyday transformation of digital world is changing human behavior. It has…

Findability and Usability: The Cognition of Searching

Findability is essential to usability.  But how do individuals search for and l…

Confirmation Bias – A real life example

Psychology and it's principles are all around. Sharing one tiny example of …

UX Propaganda: Psychological Techniques to Make Your Product Addictive

Propaganda is as powerful as heroin; it surreptitiously dissolves all capacity …