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Judul : Hotjar vs Clicktale - Digital Experience analytics tool comparison
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Hotjar vs Clicktale - Digital Experience analytics tool comparison

Continuous focus on user behaviour and actions is the key to craft better user experience and improve designs. Focus is not limited till the product design and development phases but also in post release phase. Once the product is live or released, another set of UX activities get started, where product designers and researchers focus on various Usability & UX metrics. Measuring & analysing these metrics help in identifying further improvements and identifying new needs. There are various frameworks to execute post release research activities such as Google Heart framework, Pulse, AARRR Metrics etc. Web analytics tools also play an important role in capturing the real time activities on product which helps data science researchers, product owners, UX researchers and designers etc. to draw actionable and critical insights about the release product. 

What is Digital Experience Analytics

Digital customer experience analytics are all of the metrics that track and measure relevant data about the customer journey during every stage of the customer lifecycle. Customer experience analytics guide the digital marketing agenda and are used to prioritize the use of marketing investments. [1] There are a huge list of behaviour analytics tools available in market. "Which tool to choose for your product analysis" is one such a big question for a product team. There are some parameters which can help you decide the best tool for your needs which are listed in below table. I have tried to do comparison of two top tools in behaviour analytics ecosystem: Hotjar and Clicktale. 

Hotjar

Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys. It works with web analytics tools such as Google Analytics to offer an insight into how people are navigating websites, and how their customer experience can be improved. [2]

Clicktale 

Clicktale is a Software-As-A-Service, cloud-based analytic system and service that allows you to visualize your customer's experience on your website from their perspective. It provides the ability to analyze their interactions in aggregate in the form of heatmaps and reports, as well as individual session replays.[3]

Parameters	Hotjar	Clicktale
Website	https://www.hotjar.com/	https://www.clicktale.com/
logo
Short description	Easy to use visitor heat mapping, visitor recording and website polling platform	Enterprise analytics and customer conversion platform
Features
Click Heatmaps	Yes	Yes
Move Heatmaps	Yes	Yes
Scroll Heatmaps	Yes	Yes
Download and share Heatmaps	Yes	Yes
Heatmaps split by device type	Yes	Yes
Session recordings	Yes	Yes
Activity mapping in session recordings	Yes	Yes
Funnel analysis (Task analysis)	Yes	Yes
Recordings of task completion	Yes	Yes
Form analysis (field engagement, drop-offs and submission stats	Yes	Yes
Intercept surveys & polls (NPS)	Yes	Yes
Website analytics	Yes	Yes
Integration	Easy & quick (Few lines of code to be integrated in Java Script file)	Easy & quick (Few lines of code to be integrated in Java Script file)
Integration with Usabilla	No	Yes
Integration with Adobe Target	No	Yes
Dynamic content click heatmap	No	No
Best used by	Mainly by Product team, UX team. Data analytics team with limited capability to integrate with other analytics platform.	Primarily used by UX, product, data analytics, marketing team, customer success teams, sales team with personalised dashboards & platforms.
Preferred for	Basic B2B, B2C, Web applications	Enterprise applications, B2B and complex platforms.
Pricing
Price	Free version - Free with limited capability	By quote, Basic Plan starts at $99/month for 20,000 page views
Price	Paid version - Starting from 89$ per month	Silver is $290/month for 80,000 page views, Gold is $990/month for 300,000 page views
Integration with Top analytics tools	Yes	Yes
Ranking
Similarities Rank	7 (495K+ websites)	83 (14K+)
Smartscore	9.6	8.4
Available in platform
Mac	Yes	Yes
Windows	Yes	Yes
Linux	Yes	No
Mobile iOS	Yes	Yes
Mobile - Android	Yes	Yes
Web SAAS Cloud	Yes	Yes
Language supported
English	Yes	Yes
German	Yes	No
Italian	Yes	No
French	Yes	No
Hindi	No	No
Japanese	Yes	No
Swedish	Yes	No
Dutch	Yes	No
Polish	Yes	No
Chinese	Yes	No
Spanish	Yes	No
UX analysis (Rating 1 to 5, 1 being low and 5 being high rating)
Output of the tool	5	5
Helpful in analytics	5	5
Easy to operate	5	5
Dependency from technical side in conducting analysis	4	5
Running Poll/Survey/Feedback/NPS real time	4	1
Overall	Hotjar is easy to use and easily integratable to live websites. The output like heatmaps, funnel analysis and live sessions are great value add for UX research analysis and to take actionable insights.	Clicktale is very easy to deploy and can provide detailed multi tire analytics visually. Apart from heat-maps, scroll reach, & funnel analytics, one could also additionally setup custom test to observe the engagement of user with each element on screen.

Explore more UX Tools

References: 

1. https://www.earley.com/blog/enhancing-your-digital-customer-experience-analytics-and-insights 

2. https://en.wikipedia.org/wiki/Hotjar

3. https://uxmag.com/articles/clicktale-review 

About Author

Abhishek Jain

Design Lead UX Researcher
Co-founder of UXness 
LinkedIn | Email

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